On Friday I was asked if I would do a review of Pathmotion, who see themselves as specialists in social media for recruitment. Obviously there are a lot of people in this space now, but I was keen to have a look and see what they were doing, particularly as it was related to Facebook.
Although I struggle with Facebook personally, one cannot avoid the fact that you need to take it seriously so I am always open to ideas. So I agreed to let David Rivel the co-founder to show me around their application.
Very quickly I was impressed and although it is not aimed at recruiters as such, it will give you some thoughts on how to engage with your prospective candidates. The product is aimed at the larger recruiters and the same could be said for the larger recruitment consultancies and if I was to guess this would work particularly well for graduate recruits/school leavers.
I think what stands out from the Facebook app is that it is not coming from HR or the Management but from its own employees, which may scare a few companies. Basically it is using Facebook as a platform to enable prospective candidates to ask questions in an informal context to their employees, basically like a conversation over a coffee.
What actually struck me was not so much in its ability to promote the company, but for a less obvious benefit. That by giving their staff responsibility in the recruitment process, they are at the same time developing their own career.
From a candidates point of view, it will be a good way to get noticed before an interview and I would have thought it would make sense for recruiters to encourage their candidates to participate, as I am sure it would give them an added advantage and help them be more prepared.
All in all there is nothing really I can criticise as the system functions smoothly and apart from the ability for candidates to interact with the company the company can use the viral function of Facebook to promote their vacancies too.
All in all I think the best thing is to take a look at the companies that are already using the system, this will give you a better feel of what is achievable.
· NHS Leadership Academy: http://career-inspiration.com/by/nhs-graduates
· Deloitte: http://career-inspiration.com/by/deloitte-uk
· Pinsent Masons: http://career-inspiration.com/by/pinsentmasons