Hats off to British Airwaves for their recruitment campaign for Air Hostesses. They have produced a series of comedy videos, staring Pam Ann (I love the play on words) and are obviously taking the viral marketing route.
What did impress me was not so much the quality of the videos, but the fact you can go to their site and embed it where you want. Certainly more forward thinking than most corporate videos at the moment. On top of this they have a cool welcome page and a slick recruitment website.
Unfortunately it seems to me they have missed the boat for this years UK Online Recruitment Awards for the “Best National Employer’s Website” because if they had, I sure they would have won.
Now as British Airwaves have kindly given us the code here it is below: