Recruitment News


Company introduces unique on-demand talent development platform with a free to use version.

Today sees the official launch of Juice, a game changing cloud-based Talent Development Platform (TDP) aimed at recruiters worldwide. The Juice TDP offers on-demand video learning featuring how to guides, comedic drama and practical exercises to make learning easy and fun as well as utilising online quizzes to test individual knowledge retention.

The TDP, which can be rolled out on the same day as purchase, is easy for users to understand and they can be trained on how to use it in five minutes.

Steve Carter, CEO of Morgan McKinley, the first company to implement the Juice TDP said: “Juice has transformed how we nurture our talent. It’s relevant, innovative and fun. Traditional training doesn’t always inspire or excite so combining it with a product like Juice gave it an identity within the business where people see it as an investment and not a chore.”

“We wanted to create a learning environment where employees at all levels could log on and get instant access to relevant content that not only supported them in their day-to-day role but also offered them continuous development. After all, good people with the right skills are at the heart of our commercial success. The result is that people want to learn. We were able to tailor a lot of the content to be specific to our business. This is really important in helping staff to understand our corporate vision and drive the adoption of best practices across the organisation,” Carter said.

By delivering bite sized learning that can be accessed anytime by employees, Juice creates a continuous and consistent learning environment that leads to stronger and faster results than traditional ad hoc training methods.  Clients can work with Juice to create bespoke content for them featuring their own employees just as Morgan McKinley has done.

The startup has attracted investment from entrepreneur Dan McGuire, formerly of Broadbean, who joins the board as Chairman and Graham Palfery-Smith who joins as Non-Executive Director. The company will be headed up in the UK and Europe by industry stalwart Roy Ripper and in Asia Pacific by Matt Trott.

Roy Ripper, MD, Juice said: “Progressive organisations realise that if they don’t develop their talent they risk losing their best staff and their competitive edge. The most successful people never stop learning and developing. Our view is that giving recruiters access to entertaining and engaging content when they want it will encourage people to improve and refine their skills. We all pick up bad habits and the best way to counteract that and operate at the top of our game is to continuously and consistently improve ourselves.”

Anyone can use the Lite version for free for an unlimited amount of time. It gives access to the first two chapters of episodes and is available at

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