Social recruitment site BraveNewTalent.com boosts career video content with HereComesTheBoss.com acquisition
BraveNewTalent.com, the pioneering social recruitment site which connects people to employers via a social network, has added a powerful new dimension to its service with the acquisition of specialist careers advice video site HereComesTheBoss.com.
With the addition of 450 original videos featuring invaluable careers advice, BraveNewTalent now boasts one of the largest career advice video libraries in the UK. This unique video content will strengthen BNT’s proposition for job-seekers and employers alike.
Lucian Tarnowski, the 26 year-old entrepreneur and founder of BraveNewTalent explains: “The jobseeker can now get under the skin of real-life job experiences and see first-hand what roles in different sectors are like. That means better informed choices about the companies they want to engage with and the confidence to start a conversation with a prospective employer. From the employer’s perspective, video communication can give jobseekers a clear snapshot of their brands, the opportunities they offer and what they look for in an applicant.”
In addition to introducing a whole new audience to BraveNewTalent and adding in-depth careers advice content, the acquisition of HereComesTheBoss will also cement partnerships with career services around the UK. It follows £350,000 of investment to fuel BraveNewTalent’s international development and attract more users.
Lucian adds: “It’s a tough job market out there for graduates. We are trying to make career search that much easier for our users by providing all the resources they may need within one site. The world has changed and now Generation Y like to touch and feel their way to the right job using social web tools such as video content.”
Generation Y, people born between 1980 and 2000 and for whom social media is a way of life, are prime targets for the growing trend towards social recruitment. Rather than the traditional model of employers going out into the market searching for talent, prospective employees can interact directly with them and foster relationships with employers of their choice via BraveNewTalent. The site enables employers to engage with a community of followers before the application process even starts.
BraveNewTalent believes the sea-change in the way the recruitment process is conducted is gathering momentum, and that this exciting new acquisition will entice an even greater audience into its expanding online community.
Lucian adds: “BraveNewTalent is thrilled to be the new home for HereComesTheBoss videos and all the benefits it has to offer. Our aim is to keep adding content to the site that is of value to our users, and firmly establish BraveNewTalent as the number one social recruitment site for employers and jobseekers.”
In recent months BraveNewTalent has also formed strategic partnerships with professional social network Viadeo, and Glassdoor, which provides salary information and company reviews.