I am a little late with this press release for Rekitt Benckiser’s Recruitment Blog, but even so I still wanted to give them a mention because it’s a good example of a corporate blog being used to get candidates for their own company.
The Site is called My RB Opportunities and basically is made of 9 bloggers from within the company from different locations in the world, which is great but if I had to criticise they all happen to be in sales and marketing, in fact mainly marketing!
On top of this they are all apparently between 20 and 30 years of age, which is probably reflecting the type of people they want to employ, they have tried to cover diversity but forgotten all about ageism!!
If they want my opinion they could have come up with a better mix, some one on the shop floor in packaging, the MD or someone who has been with the company for more than 10 years etc, I think you get my drift.
When it comes to the actual blogging, we will see if they can keep it up, but what would have helped is if you could have read one persons blog, that way you can get a better snap shot of what they are doing.
They are also utilising facebook and Twitter, although it is only Ed who is on Twitter, I have to say he is doing a good job and he is worth following if you are into research and development. Not wanting to be too negative I did notice he has not engaged with his readers, which would be a good way to attract more talent, wouldn’t it! Maybe I am a little unfair judging by this Tweet from Ed.
@juliebrant You’ve made a good choice; it’s definately worth applying for the Graduate scheme with Reckitt Benckiser. Good luck!