During my continual crawl of the web for news in the recruitment industry, I came across a video by Mybloglog, a recent start up who I am sure will go on and be a star for Yahoo. For me I just love seeing my picture on other peoples blogs, am I vain! By the way they are recruiting for a Army of Software Engineers at the moment.
To be honest I found their recruitment video via www.standoutjobs.com, another recruitment video job board, who are due to launch in Autumn. What did catch my attention was not so much the $10,000 referral fee for web developers they had advertised, but the lack of UK companies with Recruitment Video’s. OK this isn’t surprising as they are a Canadian company, but even so there are very few on Youtube.
Now our American counterparts have taken advantage of this medium, probably inspired by Google’s recruitment video followed by the Army, the Police, the Fire Brigade, the Libraries, Dominos Pizza and many other smaller American companies, many of whom I have show cased here.
So what’s going on in the UK, are they scared to to embrace using video on youtube, or nervous of what people will say on the social networking sites, or is it the Ad agencies not wanting to loose their cut on media sales. I just cannot believe the likes of Tesco’s cannot see the advantage of utilising this form of media to help promote an image to recruit candidates.